YouTube is heading back to the Upfronts with a new tranche of creators.
The Google-owned service will host its Brandcast on May 13 at Lincoln Center. The event will be hosted by Trevor Noah, who has 4.5M subscribers on the platform and recently launched his feature-length stand-up special The Lost South African Show.
He will be joined by creators including Dude Perfect, Jesser, Adam W, Quenlin Blackwell, Morgan Jay, Alex Cooper, Ashley Alexander and Kareem Rahma, as well as the Savannah Bananas.
There will also be a performance by Chappell Roan.
At the event, YouTube CEO Neal Mohan and Google President Sean Downey will “demonstrate how YouTube is not only the number one streamer in the U.S., but the future of media”, it said in a statement.
It comes as rival broadcasters and streamers have also set out their plans.
NBCUniversal will return to Radio City Music Hall on May 11, the same day that Amazon will take to Beacon Theatre.
Warner Bros. Discovery had previously planned an upfront for Discovery Global on May 13, but this was done before Paramount agreed to acquire the whole company, so may change.
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