janeiro 2026
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Agentic AI as marketing infrastructure
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […] More
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LinkedIn Shares Tips for Maximizing Presence in AI Search
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) […] More
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How cryptocurrency is marketed to Gen Z
You know those midnight memes about “million-dollar coins” and fast cash flipping? For a lot of Gen Z, the joke isn’t that distant from reality. By the time someone born in the late 1990s hits their early twenties, they’ve already learned to trust phone taps, social feed hype, and app notifications over paper certificates and […] More
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Are Social Platform Subscriptions Becoming More Accepted?
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually […] More
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Meta Bans Teen Access To AI Bot Characters
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Meta is banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from […] More
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Large Scale Studies Fail To Link Social Media Use to Teen Harms
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. While calls for increased social media restrictions for teens are rising, with many nations now looking to follow Australia’s lead in enacting higher age limits, two new studies (highlighted by TechDirt) have added more fuel to the […] More
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Why AI agents are moving into enterprise marketing operations
AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […] More
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TikTok Adds More Control Options to Smart+ Campaigns
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s […] More
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FYP to ROI: The TikTok playbook for brands
Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As […] More
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YouTube Updates Video Management Options on Mobile
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. YouTube is tweaking the design of its video management options for creators, while it’s also looking to simplify the upload flow, in order to reduce confusion, especially when posting Shorts clips. First off, on video management, YouTube […] More
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The top guide to the 5 best online paper writing services
Guest author: Lydia Havens, Writer, SkillHub Balancing classes, part-time jobs, and personal obligations often leaves US students stretched thin, motivating many to seek academic support when deadlines pile up. Turning to paper writing platforms can be a practical decision rather than an act of dishonesty; these services act as time-saving tools that guide overwhelmed learners […] More
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X Bans InfoFi Projects From Mass Posting
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. X has taken a new step to reduce the amount of spam posting in the app, this time by cutting off API access to apps that reward users for posting on X. In a new announcement, X’s […] More
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