The Most Followed Gen Z Celebrities on Instagram [Infographic]

Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following?

According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m), singer Billie Eilish (125m), and Lalisa Manoba from K-pop girl group Blackpink (105m).

And while audience size along doesn’t necessarily relate to influence, it’s fair to say that what these celebrities share on IG does have an impact, with many, many people tuning into their every update in the app.

Visual Capitalist’s visualization, based on data compiled by Made Visual Daily, provides an interesting look at the people under 30 who are setting the agenda on IG, and driving influence among the platform’s now 3 billion users.

It’s worth considering how these users may be relevant to your niche, and checking out what they’re sharing in the app. Maybe, there are some tips that you can apply to your own IG approach.