Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free.
Digital analytics is evolving very quickly, and server-side tracking is changing too. Businesses use multiple analytics platforms, and each has its own pixel, API, or gateway. Users can spend hours checking all sources manually, but Stape offers a way to make the process automatic, taking a couple of minutes at most.
Stape’s CEO, Denis Golubovskyi, says, “Tracking accuracy is the foundation of effective marketing.” This philosophy guided the development of Stape’s tracking checker, work on which began in late 2024. The goal was simple: to help businesses quickly identify tracking issues, eliminate the guesswork, and ensure that data is fully used.
Outcomes
The tool is easily accessible through Stape’s website, with no registration required. It checks both client-side and server-side tracking, although its primary focus is to provide server-side recommendations (Stape’s area of expertise). One standout feature is its simplicity – free of unnecessary clutter or ads. After the scan, users are prompted to enter an email address, but Stape only collects this for analysis purposes rather than marketing.
How to use the website tracking checker
Enter the website you want to check in the search field and wait up to 2 minutes for the scan to complete. Typically the scan takes 30-40 seconds. After entering an email address, the results are shown.
When you see your website’s tracking score, don’t panic if the stat seems low. A score over 50 is considered a solid result, and the initial stats give a broad sense of how much work lies ahead.
Lower in the page is an overview of all the tracking tools active on the website you entered, offering insights into the most pressing issues and areas to focus on to improve the site.
Stape’s new tool provides detailed explanations on how to address each identified issue. After a description, each problem is described, followed by the benefits of resolving it.
Finally, there are links to case studies that demonstrate the effectiveness of the recommendations.
