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Snapchat+ Reaches 25M Subscribers | Social Media Today
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has announced a new milestone for its Snapchat+ subscription offering, with more than 25 million people now signed up to the program, and Snap now generating over $1 billion per year from its non-advertising business. Which […] More
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Webflow and Google close the gap between ads and site results
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […] More
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Reddit Reveals the Latest Trends Driving Brand Engagement
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Reddit has shared some new insights into effective marketing approaches in the app, as well as information on how brands are driving success with their Reddit promotions. Based on key engagement trends, as identified by Reddit’s advertising […] More
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Elon Musk Outlines X’s Progress and Future Plans
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of the new, combined xAI and SpaceX group. Following […] More
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Instagram Looks To Tap Into the Mini Drama Trend
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you jumped into the mini-drama trend on TikTok yet? Popularized in China, the mini-drama format essentially sees full-length productions split into tiny episodes, that people can then tune into on TikTok. The plots of these shows […] More
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YouTube’s mixed messages over AI
YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is […] More
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ByteDance Launches Impressive New AI Video Generation Tool
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. TikTok could be about to make a big leap into generative AI content, with parent company ByteDance announcing its latest artificial intelligence video tool, called Seedance 2.0, which is producing some amazingly realistic results. Seedance 2.0, currently […] More
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AI email marketing – what marketers need to know
AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in […] More
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X Tests Collaborative AI-Powered Community Notes
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Of all of Elon Musk’s many changes to the platform formerly known as Twitter, Community Notes remains the most interesting, and the integration of AI-generated Community Notes adds another valuable element to a process that can significantly […] More
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Inside Google’s push to blend AI chat and online shopping
Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […] More
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Will Increased Scrutiny on X Lead to More Problems for Musk and Co.?
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. It seems like Elon Musk’s X social media project could be set for a reckoning, of sorts, with the most recent Grok nudification controversy potentially being the last straw for already wary regulators. Ever since taking over […] More
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Highlights From Google NewFront 2025 (Pier 57 in NYC)
This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix. More
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