EXCLUSIVE: Digital management company Made By All is launching Made By Us Studios, evolving from a social-first marketing agency into a premium studio built for the creator economy and in the process tapping former Range Partner Tanya Cohen as Co-CEO. Cohen will lead the new studio alongside Co-CEO Leanne Perice and President of Production Nic Stanish.
Made By Us is a Hollywood-grade studio designed for a new era in which creators operate as fully realized media companies. Built in alignment with the MBA global network, which includes today’s biggest content creators with a combined reach of over 1.5 billion followers and who lead top Forbes and Time lists, the studio bridges legacy entertainment with the next generation of creator-driven IP.
Made By Us will introduce a model where content is driven by built-in audience demand, developed in partnership with creators and distributed through owned global channels. The approach positions creators as upstream partners in IP ownership, monetization, and long-term value creation, reshaping traditional entertainment economics.
“This is a structural shift in the industry,” said Perice. “Creators are no longer just talent; they are the studios, the distribution, the audience, and the next generation’s movie stars. Made By Us Studios is being built to lead that evolution.”
Cohen’s hire is a significant appointment in the company as she has built her career around talent-first partnerships focused on longevity and value creation. Cohen began her Hollywood career at 21 as the youngest agent promoted at the time, later becoming the youngest partner in WME’s history. She went on to join Range Media Partners to help build integrated models across representation, production, and ownership. Named to Forbes 30 Under 30, she is also a member of AMPAS. Her move to MBU reflects a broader shift as top executives align with the creator economy.
“The creator economy is no longer adjacent to Hollywood; it’s becoming its operating system,” said Cohen. “We’re building a model where creators are at the center of value creation, with real influence and scalable impact. I’m grateful for my time at Range and the foundation it’s given me for what comes next. I look forward to collaborating with them as I move into this new role leading Made By Us Studios.”
“Tanya has been a tremendous partner to us over the past five years, helping us build and scale our Film/TV division to the leader it is today,” said Rich Cook, Founding Partner, Range Media Partners. “We are excited to continue to collaborate with her in this new capacity, knowing her impeccable taste and love of storytelling will lead to great success.”
As the $250B global creator economy continues to reshape media, MBU is positioning itself at the forefront of a new entertainment paradigm, merging Hollywood-grade storytelling with the scale, authenticity, and direct audience access of the world’s most influential creators.