“Summer House” star Ciara Miller has been met with an avalanche of business opportunities after her best friend, Amanda Batula, and her ex, West Wilson, confirmed their secret romance.
“Ciara’s had several brands reach out to work with her,” a well-placed source exclusively told Page Six.
We’re told the endorsement opportunities are “flooding in” after the scandal rocked the Bravosphere earlier this week.
“Everybody wants to work with Ciara right now,” the source added.
Brand specialist Kayley Cornelius told Page Six that a surge in opportunities for Miller is a classic example of how reality TV storylines can “translate directly into commercial value.”
“Ciara is benefiting because audiences are emotionally invested in the storyline, and brands want to align with personalities who are trending and being talked about in a positive or sympathetic way,” Cornelius explained.
“She comes across as authentic and grounded amid the drama, which is incredibly valuable from a brand perspective, and is likely why she is the one being flooded with deals.”
The PR expert pointed out the parallels of Miller’s feud with her co-stars and the cheating scandal between “Vanderpump Rules” stars Tom Sandoval and Ariana Madix, which was famously dubbed “Scandoval” by Bravo fans.
“When a reality TV moment captures widespread attention, it can elevate someone almost overnight from cast member to headline figure,” Cornelius said. “While Ciara Miller may not be at that exact scale yet, she is clearly on a similar trajectory [to Madix] in terms of increased visibility and opportunity.”
Cornelius urged Miller to capitalize on this headline-making moment by moving “quickly” and “strategically.”
“This is her moment to lock in brand deals, build meaningful partnerships and expand her presence beyond the show while the attention is at its peak,” Cornelius said.
However, Cornelius noted that Miller, 30, should “be selective” with her business deals.
“[Ciara should] align with brands that genuinely fit her image, so it feels authentic rather than opportunistic and like she’s trying to ‘sellout,’” she said.
In order to build long-lasting partnerships, Cornelius advised Miller to think “beyond short-term deals.”
“That could be launching her own product line, securing ambassador roles, or even stepping into other media opportunities like hosting or collaborations that position her as more than just a reality TV personality,” she said. “Overall, the goal here for her is to turn this spike in attention into a sustained personal brand that will carry her career.”
Moreover, the exposure Miller is getting from the drama could “springboard” her career.
“The reality TV space rewards those who can stay relevant beyond the initial drama, and Ciara has the opportunity to do exactly that by staying visible, consistent and commercially smart,” Cornelius said.
“Ultimately, her career is likely to get stronger from this point out, but it will solely depend on how she capitalizes on this window of attention. Those who act quickly and strategically tend to come out on top, and this is very much her moment to do that.”
Last week, Page Six revealed that Miller and Batula — who became best friends on set of the show — were feuding after rumors surfaced that the latter had a fling with West. (Miller and West were romantically involved, and their on-off relationship was a major plotline in their show.)
Batula, 34, and Wilson, 31, responded by confirming their relationship in a joint statement shared via Instagram Stories Tuesday.
“We’ve shown up for each other as friends over the years, through all the highs and lows, and what’s developed recently was the last thing either of us expected,” they wrote, noting that their “connection grew out of a genuine, longstanding friendship.”
That same day, a source confirmed to Page Six that Batula and Wilson were in a “full-blown relationship.”
“It’s not just a hookup,” the insider said, noting that their castmates are “pissed” and “disappointed” as the fate of the reality show remains up in the air.
However, a source told us that West was in an exclusive months-long relationship with a woman named Meija Moreno as recently as last week. The source said West allegedly assured Moreno that he was not sleeping with anyone else.
Meanwhile, reports surfaced on Friday that West hooked up with Miller just weeks before he and Batula confirmed their secret romance.
The news of West’s bombshell fling with Baluta comes shortly after she and co-star-turned-husband, Kyle Cooke, announced their separation after four years of marriage in January.
Miller’s rep did not immediately respond to Page Six’s request for comment.
GIPHY App Key not set. Please check settings