With the 84th Golden Globes shaping up for next January, the awards show is confronting the use of artificial intelligence (AI) with new eligibility rules.
On Thursday, the Golden Globe Awards explained that the use of AI or GenAI “does not automatically disqualify” submissions from eligibility for the Jan. 10, 2027 awards show, “provided that human creative direction, artistic judgment, and authorship remain primary throughout the production process.”
The award rules lay out that submissions will be evaluated “based on the extent to which creative direction, artistic decision-making, and execution originate from credited individuals,” providing guidelines for how AI can be used, adding that it “may not replace the core creative contributions of human talent.”
Additionally, all submissions are required to disclose “any generative AI used anywhere in the production of the completed work, including if any AI alteration was made to a credited performer’s likeness or voice.”
Meanwhile, actors will only be eligible for performance awards if their performance is “primarily derived from the work of the credited performer.”
“The use of artificial intelligence in connection with a performance does not automatically render a submission ineligible, provided such tools are used only to enhance or support a performance that remains fundamentally human-driven and under the creative control of the credited performer, and that any such use is authorized by the performer,” the rule states. “Additionally, submissions may not include performances generated through the unauthorized use of a performer’s digital likeness, voice replication, or biometric data, whether or not the performer is otherwise credited.”
For non-performance categories, submissions will be eligible if the “core creative contributions in the relevant craft (including but not limited to direction, writing, composition, and animation) originate primarily from credited human individuals, and that any use of AI or generative tools serves a supporting or enhancing role rather than substituting for that human creative authorship.”
Following news that Nikki Glaser will return to host the awards show for the third year in a row, the Golden Globes’ new rules come three years after AI became a major point of contention in the WGA and SAG-AFTRA strikes.