While plenty of celebrity beauty brands have had their day in the sun, Dwayne “The Rock” Johnson’s Papatui is reaching new heights right now.
It’s currently the No. 1 men’s skin care brand in Target — and with summer on the way, the actor is expanding his line-up with a new SPF 30 Facial Moisturizer.
“One of the biggest things we kept hearing from guys was, ‘When are you making an SPF?’” he said in a press release.
Based on consumer feedback, the WWE star and his team tested “hundreds of prototypes” before setting on something that “actually works for the way men live; simple, effective and easy to use every day.”
It’s already garnering rave reviews from Target shoppers, including one who wrote, “This is one of the better mineral sunscreens I have ever tried.”
Priced at under $10, the new, non-greasy SPF also does double duty as daily moisturizer, making it even easier for men (and women!) to add to their routines.
After all, Johnson’s company isn’t just about products; it’s also meant to spark more conversations surrounding men’s skin care, a topic he sees as somewhat stigmatized.
“I found over the years as men, we can have these great conversations about working out, recovery, ice baths, saunas,” he told People when the brand first launched.
“But every conversation I would have regarding skincare, I was always pulled to the side privately like, ‘Hey, can I ask you a question?’”
While we can’t all pull The Rock aside for a locker room chat, his product line just might be the next best thing.
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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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