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Comcast Stock Pops As Olympics, Super Bowl Fire Up Q1 Advertising, Broadband Improves

Comcast blew past Wall Street forecasts on the top and bottom lines for the three months ended in March as ad sales boomed and shaky broadband appears to be turning around. The shares, which have been poky over the past year, jumped over 10% after the numbers.

Brian Roberts and Mike Cavanagh called 2026 “an important year of execution.”

“We’re seeing tangible early signs our pivot is taking hold” in broadband, a key focus of investors, where subscriber losses improved amid a major push,” said the co-CEOS.

“Legendary February” featured the Milan Cortina Winter Olympics, the Super Bowl and the NBA All-Star Game, drove record advertising and Peacock growth. The streamer added 5 million subscribers year-on-year to 46 million — up 2 million from Q4 2025. Revenue topped $2 billion.

Total revenue for the NBCUniversal parent rose 5.3% to $31.46 billion. Adjusted earnings per shares came in at 79 cents, down 27% but above forecasts. Profits were squeezed profit hit as it pays down its new NBA rights deal. The numbers were also adjusted for the spinoff of Versant Media in January.

Theme Parks profit surged 33% to $551 Million, fueled by the opening of Epic Universe in May
2025.

The company generated $3.9 billion in free cash flow.

More to come


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