YouTube
Latest stories
More stories
-
YouTube Premium Raising Prices
YouTube Premium is implementing its first price hikes since 2023, lifting the monthly cost of its main plan by $2 a month to $15.99. YouTube Premium Lite is going up a dollar to $8.99 and family plans are rising by $4 to $26.99 a month. While YouTube more broadly has grown into a colossus mostly […] More
-
YouTube Sets Upfronts Plan With Trevor Noah & Chappell Roan
YouTube is heading back to the Upfronts with a new tranche of creators. The Google-owned service will host its Brandcast on May 13 at Lincoln Center. The event will be hosted by Trevor Noah, who has 4.5M subscribers on the platform and recently launched his feature-length stand-up special The Lost South African Show. He will […] More
-
in Advertising, NewFronts, News, YouTube
YouTube Courts Advertisers By Opening Up More Direct Routes To Creators
“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences and brands gravitating toward creator fare and (by and large) away from traditional studio-produced programming, YouTube is looking to leverage its position at the center of […] More
