Famous works of art including The Scream, The Starry Night and The Great Wave will be reimagined via generative AI in the debut project for Fremantle’s Imaginae Studios.
Art Awakens is a short-form series that uses AI to reveal the inner worlds of the most iconic paintings ever made.
Created in collaboration with Spanish AI filmmaker Hilario Abad, Art Awakens will reimagine Edvard Munch’s The Scream, Hokusai’s The Great Wave, Vincent van Gogh’s The Starry Night, Jan van Eyck’s The Arnolfini Portrait, James McNeill Whistler’s Whistler’s Mother and Edward Hopper’s Nighthawks.
Further details on the series rollout and distribution will be announced in the coming months, Fremantle said.
The development comes from Imaginae, which launched last year spearheaded by Fremantle Europe boss Andrea Scrosati and is now run by James Duffen, the former Managing Director of Artificial Intelligence & Machine Learning at Aurelius Advisers.
“Art Awakens is exactly why Imaginae exists,” said Duffen. “Generative AI is a new creative language and when applied with taste, craft and cultural sensitivity, it allows us to tell stories that were previously impossible.”
Scrosati said the series is a “perfect demonstration” of Imaginae’s “ambition.”