Streamer Subscription Prices And Tiers – Everything To Know As Costs Rise And Ads Abound

UPDATED with raised Netflix pricing. Netflix has increased pricing for all its subscription tiers as of the end of March 2026. The new pricing bumped the fee to $8.99 a month for Netflix’s Standard with Ads tier, up $1. The standard tier now costs $2 more at $19.99 per month. Its Premium plan also went up $2 to $26.99.

HBO Max, which reverted to its previous name over the summer of 2025 in a rebrand, raised its Basic with Ads subscription by $1. Earlier that year, Peacock soared to the top of the price rankings of ad-supported services, by hiking the monthly cost of its Premium tier to $10.99 from $7.99.

Prices have been rising sharply in recent months, however, a marked contrast to the days when Disney+ had no ads and cost just seven bucks a month. A recent report by research firm Antenna found that prices for both ad-free services and those with ads have risen on average more than 20% since 2023.

Apple TV+, whose monthly price has doubled since it launched in 2019, might have been tacitly acknowledging the trend when it made the service free for the first weekend in January in a global promotion.

RELATED: Max Follows Netflix’s Lead, Debuts “Extra Member Add-On” In Bid To Curb Password Sharing

The surge in streaming has tracked inflation across the broader economy, which has seen the cost of groceries, gas and many other items climb at rates not seen in decades. It can be difficult to keep track of the going rates for the different streaming services – and doing so is even more complex now that most are offering both ad-free and ad-supported tiers. Netflix’s Standard (ad-free) tier just jumped to $17.99 a month from $15.49, becoming the priciest major outlet, followed by Max’s ad-free level at $16.99, followed by Disney+ at $15.99. (Netflix and Max also offer ultra-premium plans north of $20.) Most services have yearly subscription prices versus month-to-month, which can shave a few dollars off the price for those willing to commit for a longer period up front. Then there are bundles like one combining Disney+, Hulu and ESPN+, or add-on options like Apple’s recently launched offering with Prime Video.

Internet-based packages like YouTube TV initially also promised a cable-like experience at a much lower cost. But YouTube just hiked its basic plan by $10, bringing its base-level subscription to $82.99. January’s bump followed an $8 increase in March 2023. The new price for YouTube TV monthly now matches that of Disney’s Hulu + Live TV package.

For a rundown of the various subscription rates across the major streaming players, including prices for tiers with and without ads, read on.

Apple TV

Apple TV, which quietly rebranded to Apple TV by dropping the + sign in October, now costs $9.99 per month, after a step-up from $6.99 monthly in October 2023. The streamer’s monthly subscription price has doubled since it first hit the market on November 1, 2019, at $4.99. That was at the low end of the streaming spectrum at the time, and reflected the service’s lack of library programming and status as a tech pure-play disconnected from any traditional network or movie studio.

RELATED: 10 Of The Best Shows On Apple TV+: From ‘Pachinko’ To ‘Silo’

The streamer offered a week of free watching Jan. 4-5 ahead of the year so that viewers could check out its catalog, which contains shows like the Adam Scott-starring Severance, Season 2 of which arrived Jan. 17.

The streamer then, in spring following the Severance finale and conclusion in March, offered new and returning subscribers a $2.99 per month deal for the first 3 months of a subscription, followed by $9.99 per month.

RELATED: Apple Losing Over $1 Billion A Year On Streaming – Report

Disney+

With ads, a subscription to Disney+ costs $11.99 monthly. The $2 increase from the $9.99 was made in October 2025. The hikes are the fourth in four years by Disney and also affected the other options. The no-ad tier now costs $18.99 per month, or $189.99 annually. It costs $6.99 to add another member to Disney+ who is not within the same household, and it costs $9.99 for an additional Disney+ premium member.

Disney+/Hulu Bundles

RELATED: Netflix Price Hikes: Top Execs Offer U.S. Outlook During Q3 Earnings Call

In March 2026, Disney slashed the price for its Hulu and Disney+ bundle to $4.99 a month with a three-month offer for new and returning subscribers. The special rate, which covers the ad-supported versions of the services, expired on March 24. It was 62% lower than the regular price of $12.99.

Hulu

On its own, Hulu with ads costs $9.99 monthly or $99.99 per year. Ad-free Hulu costs $18.99 per month.

Hulu also has live TV plans that accompany the bundles with Disney+ mentioned above. For $82.99 a month, Hulu + Live TV includes the Trio Basic bundle at no extra cost.

As of the new year, Disney has elected to combine Hulu + Live TV with Fubo, becoming the majority owner of the resulting merged company. This deal will settle all litigation between Fubo, Disney, Fox and Warner Bros. Discovery over the Venu Sports streaming joint venture, which was set for a hearing in New York the day the deal was made.

HBO Max – extra for sports, 3 – Ultra 4K

Warner Bros. Discovery’s merged streaming service with HBO Max dropped HBO from its name in 2023. In the summer of 2025, the streamer added HBO back onto its title. With ads, the streaming service costs $10.99 monthly. HBO Max revealed it would raise all of its pricing tiers in October 2025, with  the Standard plan rising $1.50 to $18.49 and Premium going up $2 to $22.99 per month.

The ad-free tier of Max costs $16.99 per month. The more premium subscriptions were raised over the summer by $1 over previous levels. There is a yearly ad-free plan, which increased by $20 to $169.99 per , and the monthly “ultimate” ad-free plan, which includes extra logins in a household and select titles in 4K UHD with HDR10 or Dolby Vision, increased by $1 to $20.99 per month. The yearly “ultimate” ad-free plan went up by $10 to $209.99.

RELATED: David Ellison Says Combining Paramount+ And HBO Max Will Create Viable Rival To Netflix

In April 2025, Warner Bros. introduced a $7.99 per month “extra member add-on” profile for each account with its flagship streamer Max to curb password sharing.

Netflix – U.S. plans

Netflix set the tone for many of the streamers as one of the first in the game when it added streaming in 2007 as an add-on to its DVD-by-mail business. The standard plan without ads costs more than double what it did in 2011, with the company openly nudging customers toward the cheaper plan with ads by keeping those prices to less than half of the ad-free level.

Wall Street rejoiced at the streamer’s latest price hike, its second since the beginning of 2025.

• Standard with Ads: $8.99
• Standard: $19.99
• Premium: $26.99

The streamer is known for tentpoles like Squid Game, Stranger Things, Emily in Paris, Bridgerton, Outer Banks, Orange is the New Black, House of Cards, Hemlock Grove, Arrested Development, and more. It has recently added a lot of live sports and events, including WWE Raw and NFL games.

RELATED: Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower”

Paramount+

Paramount+ has two main plans from which to choose. The Paramount+ Essential plan, which includes commercial interruptions, costs $7.99 per month and $59.99 per year. The latest price hike took place in August 2024.

Paramount+ with Showtime costs $12.99 per month and $119.99 per year.

RELATED: Merge, Bundle Or License? Paramount+ Explores Strategic Options As Skydance Waits In The Wings

BET+ will fold into Paramount+, Deadline reported exclusively.

Peacock

Times have changed in the four-plus years since Peacock launched with an initial focus on its free, ad-supported basic tier. That plan was phased out by Year 2 and NBCUniversal went all-in on subscriptions. The Peacock Premium, which was $7.99 per month, jumped to $10.99 as of July 2025, or $109.99 per year plus tax.

A small amount of programming on the streamer contains ads. The price went up $2 in April 2024.

RELATED: Peacock Adding Vertical Live Sports, Game Titles And AI Andy Cohen

Peacock’s Premium Plus tier costs an extra $6 a month or $60 per year ($13.99 and $139.99) and is largely ad-free, though live sports and other programming does have ads. It also offers downloads as well as geo-targeted local station streaming.

Prime Video

Prime Video’s subscription price is $8.99 per month without an Amazon Prime membership. Being a Prime member costs $14.99 monthly, or $139 annually, though the benefits go far beyond video and encompass free shipping, Whole Foods discounts and other perks. Students pay $7.49 monthly for Amazon Prime, or $69 yearly.

In March 2026, Amazon rebranded its ad-free tier as Prime Video Ultra and increased the premium needed to opt out of ads by $2 from $2.99 to $4.99 with the new rate taking effect April 10.

Roku

Roku added Apple TV to its selection of premium subscriptions on the Roku Channel in March 2026. Peacock’s ad-free tier was also added to Roku Premium Subscriptions in April 2026.

STARZ

STARZ currently has a special offer through STARZ.com for $5 per month for three months. The streaming service’s current rate is $10.99 per month, and that increase took place Aug. 5, 2024 taking the $9.99 per month charge to $10.99. The streamer also offers an Annual Plan of $29.99 for 12 months, which comes out to $2.50 per month.

Starz also offers several bundle options, listed below:

• HBO Max + STARZ Bundle on Prime Video
• BET+ and STARZ Bundle on Prime Video
• BritBox Bundle
• VIZIO App Bundle with STARZ and AMC+
• YouTube Multi-Year Deal Extension
• YouTube TV Offer – New and existing customers receive 30 days of STARZ with a subscription to YouTube TV
• Verizon One-Year Subscription to STARZ with Home Internet – Verizon customers who order Fios 1 Gig or 2 Gig Home Internet, or the highest tier of 5G Home Plus get 12 months of STARZ included

Comcast’s StreamSaver Bundle

In May 2024, Comcast launched a bundle that offers Xfinity broadband customers Apple TV, Netflix’s ad-based tier and Peacock for $15 a month.

RELATED: Comcast Officially Launches StreamSaver Bundle

Add-On Channels

Within the siloed streamers offering various content — sometimes exclusive and sometimes not — various platforms have made it possible to add channels from other streamers for an additional price. Roku, Apple TV and YouTube have channel stores, and cable operator Spectrum plans to integrate streaming services into its offerings. Other examples can be found below.

Apple struck a deal with Prime Video in the U.S. and other territories. Amazon launched Apple TV+ as a premium add-on to Prime Video, charging $9.99 per month in addition to a Prime Video subscription for the streamer’s other content. After launching in October within the U.S., the add-on rolled out on Prime Video in the United Kingdom, Australia and Canada.

The add-on subscription will cost $11.40 per month in the UK and $12.99 in Australia and Canada. With the subscription, Amazon customers will have access to all of Apple’s scripted content, as well as Major League Soccer and Major League Baseball games.

RELATED:

Paramount+ is also an add-on with Prime Video.

Bundles

Apple TV and Peacock

Apple TV and Peacock joined forces to offer a bundle deal for $14.99 a month starting mid-October.

NBCUniversal and Apple said customers will save more than 30% off the full retail prices for the service, which hits the market on Monday. Apple TV is ad-free and it can be combined with the ad-supported Peacock Premium or the ad-free Peacock Premium Plus. The latter plan costs $19.99 a month.

RELATED: Apple TV And Peacock Form Streaming Bundle Starting At $15 A Month

If you purchase a product or service through a link on our website, Deadline may receive an affiliate commission.