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  • TikTok Adds New Website Visitor Retargeting Options
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    TikTok Outlines Latest Measures To Protect In-App Shoppers

    Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok […] More

  • TikTok US Sale Faces More Challenges With 59 Days Remaining
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    TikTok US Deal Still in Limbo After Trump and Xi Meet

    Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Hey, remember how U.S. President Donald Trump did that big signing ceremony for the U.S. TikTok deal in the Oval Office last month, in which he said that Americans should be thankful to him for saving the […] More

  • TikTok Adds New Website Visitor Retargeting Options
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    TikTok Shares Pointers on Successful AI Adoption for Marketers

    Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has shared some new tips on how marketers can make the most of the latest AI ad creation and targeting tools, in order to synchronize their approach, and maximize results. Because while AI tools provide a […] More

  • Report Finds Facebook and TikTok Are Key News Sources
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    Report Finds Facebook and TikTok Are Key News Sources

    Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Pew Research has published its latest overview of the use of social media as a news source, and how people are increasingly relying on social media apps to keep them informed of the latest information and updates. […] More

  • TikTok Highlights Related Trending Topics To Help Guide Creators
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    TikTok Highlights Related Trending Topics To Help Guide Creators

    Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s looking to inspire creators with more resonant content ideas, via a new element within its creator analytics that highlights trending concepts based on your existing posts. As you can see in these example screens, shared by […] More

  • TikTok Outlines Order Fulfillment Options for Shop [Infographic]
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    TikTok Outlines Order Fulfillment Options for Shop [Infographic]

    Looking to get started with your own TikTok Shop, and selling your products direct in the app? Depending on how you feel about its potential impending ban in the U.S., it could be worth considering. TikTok shopping has now expanded into more than 750 product categories, while overall sales in the U.S. have increased 120% […] More

  • TikTok Launches Simplified Affiliate Program for Hotel Promotions
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    TikTok Launches Simplified Affiliate Program for Hotel Promotions

    TikTok has launched a new program that aims to make it easier to facilitate in-app promotions for selected businesses. It works via a simplified affiliate program, where creators can tag a business and earn commissions from any direct referrals from that post. Called “TikTok Go,” the program is initially focused on hotel promotions, and enables […] More

  • TikTok Adds New Website Visitor Retargeting Options
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    TikTok Adds New Website Visitor Retargeting Options

    UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of […] More

  • TikTok US Sale Faces More Challenges With 59 Days Remaining
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    TikTok US Sale Faces More Challenges With 59 Days Remaining

    Oh yeah, TikTok is still being sold off in the U.S., and still needs to find a U.S.-based partner before September 17th, or it’ll be expelled from the U.S. Yes, despite President Trump claiming to have a deal in place, pending Chinese government approval, and despite Trump repeatedly extending the deadline for such a deal […] More

  • TikTok Announces Partnership With Tomorrowland Music Festival
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    TikTok Announces Partnership With Tomorrowland Music Festival

    TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams […] More

  • TikTok pushes AI ads that look just like real creators
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    TikTok pushes AI ads that look just like real creators

    Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […] More

  • President Trump Delays US TikTok Ban for Another 90 Days
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    President Trump Delays US TikTok Ban for Another 90 Days

    The saga continues… As expected, U.S. President Donald Trump has once again signed an executive order that will give TikTok a further 90 days to find a U.S.-based partner, in order to comply with a law which states that all entities owned by TikTok parent ByteDance are effectively banned in the nation. As per the […] More

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