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Ford campaign shows brands testing longer streaming ads
A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […] More
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X Is Testing a New Way To Handle Links in Posts
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. X is looking to update the way it handles links in posts, in order to incentivize more topical discussion, and provide more opportunities for publishers in the app. Last week, X head of product Nikita Bier previewed […] More
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YouTube Adds Video Title Testing Option in Studio
YouTube’s announced the next stage of its thumbnail testing rollout, with more users now able to access the feature within the “Test and Compare” element in YouTube Studio, adding another means to optimize your YouTube content performance. And it’s also now adding video title testing into the mix. As explained by YouTube: “We’re starting to […] More
