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  • How Social Platforms Measure Video Views [Infographic]
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    How Social Platforms Measure Video Views [Infographic]

    Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook video views (non-Reels) at 3 seconds of view time, meaning that the video needed to be on-screen […] More

  • Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations
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    Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations

    While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and […] More

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