Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has shared some new tips on how marketers can make the most of the latest AI ad creation and targeting tools, in order to synchronize their approach, and maximize results. Because while AI tools provide a […] More
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Podcasts have become a significant part of the broader YouTube ecosystem, with the platform now serving over a billion monthly active podcast listeners/viewers in the app every month, while YouTube has also become the single most frequently […] More
Here’s an interesting consideration: How does becoming a parent impact your social media usage? In some ways, it likely reduces your impetus to share updates, as you’re probably not going out as much as you once did. But then again, that also means you have more time at home, maybe trying to get a baby […] More
OpenAI has published a new overview of how people are using ChatGPT, and how usage of its conversational AI tool is evolving over time, which provides some interesting insight into what people are looking to use the tool for, and how that relates to broader trends. The study is based on an analysis of 1.5 million […] More
OpenAI has published a new overview of how people are using ChatGPT, and how usage of its conversational AI tool is evolving over time, which provides some interesting insight into what people are looking to use the tool for, and how that relates to broader trends. The study is based on an analysis of 1.5 million […] More
Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new […] More
Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in its evolving AI tools to target your ads for you. As per Meta: “Forget second-guessing […] More
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to […] More
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