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YouTube Updates Video Management Options on Mobile
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. YouTube is tweaking the design of its video management options for creators, while it’s also looking to simplify the upload flow, in order to reduce confusion, especially when posting Shorts clips. First off, on video management, YouTube […] More
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YouTube Tests New Feed Control Options
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. YouTube’s trying out a new way to give users more control over the videos they see in their home feed, via a feed customization option that would enable you to update your algorithmic recommendations through conversational prompts. […] More
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Reddit Launches New Interactive Ad Options
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Reddit is adding another ad option, with new “Interactive Ads” that invite Reddit users to engage with your promotions in-stream. As you can see in this example ad for the upcoming film “The Running Man,” Reddit’s interactive […] More
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Pinterest Gives Shoppers More Purchase Options From Pins
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. As you can see in this example, with where-to-buy links, Pinterest users will now be able to tap […] More
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TikTok Outlines Order Fulfillment Options for Shop [Infographic]
Looking to get started with your own TikTok Shop, and selling your products direct in the app? Depending on how you feel about its potential impending ban in the U.S., it could be worth considering. TikTok shopping has now expanded into more than 750 product categories, while overall sales in the U.S. have increased 120% […] More
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Meta Is Consolidating More of Its Detailed Ad Targeting Options
Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way towards this, through its ever-improving AI targeting and bidding tools, as well as its generative […] More
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WhatsApp Adds New Group Call Options
WhatsApp’s adding some new collaboration features to help expand its potential usage, including group call scheduling, call link notifications and in-chat signals for contributors. First off, on call scheduling. Now, WhatsApp users can schedule calls, and invite people or groups to join in advance, by pressing the “+” button in the “Calls” tab. As you can […] More
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YouTube Adds CTA Promote Options, Allows More Images in Community Posts
YouTube has announced a new update for Community Posts, while it’s also adding new CTA options for in-stream promotions and the capacity to edit auto-dubbed clips. First off, on Community Posts. YouTube’s giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts. As […] More
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TikTok Adds New Website Visitor Retargeting Options
UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of […] More
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Threads Expands Its Hidden Words Options
Threads continues to steadily separate from Instagram, and add more customization and control options, this time with an expansion of its “Hidden Words” settings, so that you can block unwanted discussion from your experience. As you can see in these example screens, Threads has now added another element to its Hidden Words option, with an […] More
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Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations
While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and […] More
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Threads Adds Expanded Fediverse Engagement Options
Yeah, I’m still convinced that Meta’s ever going to go all-in on fediverse sharing, and its support of decentralized social media via a network of independent servers. But it is pushing forward with its fediverse experiments in Threads, with the platform today getting a couple of new features for fediverse-connected users. To recap, at launch, […] More
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