If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to […] More
Meta has announced a technical update to its Marketing API, which is designed to enable expansion of its Advantage+ promotions via third-party inputs. With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta is now moving to align its Marketing API around more effective Advantage+ use, by making […] More
As Meta looks to build out its new AI superintelligence project, which is focused on the development of artificial general intelligence (AGI), it’s also committed to expanding all of its AI tools with the best possible talent and approach. Along this line, Meta has announced a new partnership with Midjourney, which will see Meta’s AI […] More
Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing now being put into effect. Previously, Meta explained that […] More
A quick update for those using Meta’s Page Insights API, with Meta now set to merge more of its data into its “Views” metric. In November last year, Meta announced that Facebook would be switching to “Views” as its primary metric, in alignment with shifting user behaviors and how they’re reflected in its engagement data. […] More
Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way towards this, through its ever-improving AI targeting and bidding tools, as well as its generative […] More
Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models […] More
One of the most significant (yet less flashy) considerations of the new wave of generative AI tools is the copyright implications of such, both in terms of usage (can you own the rights to an AI-generated work?) and generation (are AI projects stealing artists’ work?). And both, at least at present, fall into somewhat awkward […] More
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