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Walmart expands Scintilla In-Store to link store data and marketing
Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […] More
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Unilever expands Google Cloud AI use in marketing and commerce
Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […] More
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Marketing compliance in cryptocurrency – lessons for martech
Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing […] More
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Zeta brings generative AI deeper into marketing operations with OpenAI
The jump in Zeta Global’s share price after its OpenAI partnership speaks of where AI-driven marketing technology is headed. Investors responded to Zeta pushing its platform beyond reporting and orchestration tools toward something closer to an operating layer for marketing decisions. At the centre of its shift is Athena, Zeta’s AI agent, which the company […] More
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Agentic AI as marketing infrastructure
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […] More
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Why AI agents are moving into enterprise marketing operations
AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […] More
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Hubspot Publishes New Guide to Reddit Marketing for B2B Brands
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? […] More
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Snapchat’s 2025 Holiday Marketing Playbook [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Looking for some last-minute opportunities to help boost your holiday campaigns? This could help. Snapchat’s 2025 Holiday Advertising Playbook includes a heap of notes on how to maximize your seasonal sales, and boost response through key activations […] More
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Reddit Highlights Halloween Marketing Opportunities
Reddit has shared some new data on engagement around Halloween, in order to help marketers prepare their spooky season campaigns in the app. And it could be worth considering. Now up to 110 million daily active users, Reddit is also becoming a key destination for product research, as consumers eek out real human insights, while […] More
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Meta Updates Marketing API To Put More Focus on AI Targeting Tools
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Meta is making some changes to its Marketing API, which are designed to ensure that it’s able to maximize ad results via its Advantage+ targeting tools, and explore additional opportunities for your promotions. First off, Meta’s rolling […] More
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Reddit Publishes Holiday Marketing Guides
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Are you thinking about using Reddit for your 2025 holiday promotions? It could be worth considering. Reddit now has over 110 million daily active users, while it’s also become the second most visited website in the U.S., […] More
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LinkedIn Shares Video Marketing Tips
Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new […] More
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