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Webflow and Google close the gap between ads and site results
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […] More
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Highlights From Google NewFront 2025 (Pier 57 in NYC)
This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix. More
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Google Adds AI Content Detection Tools to Gemini
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Are you becoming more wary of liking or sharing posts on social media, due to concerns that it could be AI-generated and you could look like a chump as a result? One of the potential side effects […] More
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Google Highlights Key Search Trends of 2025
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Looking to reminisce about the year that was, and get a better understanding of what captured people’s interest in 2025? Google’s annual “Year in Search” overview is here to give you the rundown of the key trends, […] More
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Google Adds AI Features To Search, New Search Ads Controls
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google is rolling out some updates to Search, which will impact how ads are displayed, and how people are able to use generative AI in their discovery process. First off, Google’s announced a change to the way […] More
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News sites lose traffic as Google AI Overviews replace traditional search
In recent months, millions of people around the world have seen something new at the top of their Google search results – AI-generated summaries. The brief answers, called AI Overviews, appear automatically in response to many searches, giving users a quick summary pulled from various online sources. While it’s possible to hide these summaries, most […] More
