Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. YouTube added some new insights to its Media Kit for channels, which will enable creators to share expanded audience data with potential partners. The platform is also bringing more artificial intelligence-powered creation tools to its separate video […] More
ESPN programming is expanding to more than 50 countries via the Disney+ app. ESPN shows will become available across Europe and Asia-Pacific on Disney+, bringing total number of international markets to around 100. The initial offering will vary by market but will grow to thousands of live events over the next year including NBA, NHL and college sports. Disney+ subs will also […] More
EXCLUSIVE: Blink49 Studios is expanding its brand studio business with a pair of hires. Elizabeth Firth has been named Senior VP, Partnerships & Commercial Strategy, based out of New York, while Melissa Lacks becomes Senior Director, Sales, Brand. Firth, who comes across from influencer marketing giant Influential, will report to Adam Puchalsky, the President of […] More
EXCLUSIVE: Scott Budnick’s has hired Thomas Adam as Director of Development for Features. He joins Maya Jackson who is Director of Television Development. Both execs will report to the film and TV production company’s Head of Content Ameet Shukla. Shukla said, “1Community was founded on a bold premise — that widely commercial entertainment is one […] More
Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […] More
Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. With Threads ads now available to all Meta partners, it’s also expanding its ad certification partnerships, which will provide more assurance on ad placement and performance in the Threads environment. Meta has announced that it’s expanding third-party […] More
Threads continues to steadily separate from Instagram, and add more customization and control options, this time with an expansion of its “Hidden Words” settings, so that you can block unwanted discussion from your experience. As you can see in these example screens, Threads has now added another element to its Hidden Words option, with an […] More
YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced an updated display for product listings within Shorts clips, with product stickers to be displayed […] More
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