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DMWF Spotlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles
New features, platforms, algorithm rumors, and 48-hour “growth hacks” appear on social media almost every day. It can feel like the rules are constantly changing.But beneath all the noise, one thing never deceives: the data. Metricool analyzed more than 39 million social media posts across 10 platforms, using real activity from accounts connected to its […] More
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DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing
B2B marketing is being reshaped by two defining forces: the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated […] More
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DMWF Spotlight: Answer Engine Optimization (AEO): A comprehensive guide for 2026
Answer engine optimization (AEO) helps brands surface inside AI-generated responses across tools like ChatGPT, Gemini, Perplexity, and voice assistants. As more people ask conversational questions instead of typing keyword searches, visibility within these direct answers becomes increasingly important. Forbes notes that brands already optimizing for answer engines are seeing nine times higher conversion rates, a strong indicator […] More
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DMWF Spotlight: How ecommerce marketers gain a competitive advantage – without more complexity
If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and […] More
