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Live Nation Trial Recap: OVG CEO, ‘Competitive’
The third week of Live Nation’s antitrust trial featured testimony from the new CEO of Oak View Group (OVG) about the company’s controversial client-steering arrangement with Ticketmaster, while Live Nation’s first defense witness said there are “lots of promoter options” for top touring acts. You’re reading Billboard’s weekly Live Nation trial recap, a weekly one-sheet […] More
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DMWF Spotlight: How ecommerce marketers gain a competitive advantage – without more complexity
If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and […] More
