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  • TikTok Adds More Control Options to Smart+ Campaigns
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    TikTok Adds More Control Options to Smart+ Campaigns

    Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s […] More

  • Meta Is Consolidating More of Its Detailed Ad Targeting Options
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    Meta Shares Tips on How To Optimize Holiday Campaigns

    Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in its evolving AI tools to target your ads for you. As per Meta: “Forget second-guessing […] More