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  • Russell Brand's rape trial delayed for six months
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    Russell Brand’s rape trial delayed for six months

    Russell Brand‘s trial over allegations of rape and sexual assault has been delayed until October. The comedian and actor is accused of three counts of rape, three charges of sexual assault, and one allegation of indecent assault, with six women alleging crimes dating from 1999 to 2009. He denies all the claims made against him. […] More

  • Ford campaign shows brands testing longer streaming ads
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    Ford campaign shows brands testing longer streaming ads

    A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […] More

  • Reddit and AI search are reshaping how brands get found
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    Reddit and AI search are reshaping how brands get found

    Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […] More

  • FYP to ROI: The TikTok playbook for brands
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    FYP to ROI: The TikTok playbook for brands

    Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As […] More

  • Hubspot Publishes New Guide to Reddit Marketing for B2B Brands
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    Hubspot Publishes New Guide to Reddit Marketing for B2B Brands

    Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? […] More