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  • Why traffic numbers look different in the age of AI search
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    Why traffic numbers look different in the age of AI search

    For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […] More

  • SEO in the Age of AI: It’s Not Dead—It’s Evolving
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    SEO in the Age of AI: It’s Not Dead—It’s Evolving

    Over the past few years, there’s been much talk about the “death of SEO.” With the rise of AI tools, voice search, and the increasing dominance of AI-generated answers in search engine results, it’s easy to see why people question whether traditional SEO still matters. However, rumours about SEO’s demise have been greatly exaggerated. Let’s be […] More

  • Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations
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    Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations

    While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and […] More

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