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Ford campaign shows brands testing longer streaming ads
A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […] More
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Webflow and Google close the gap between ads and site results
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […] More
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TikTok Launches Foundry Program To Promote Its Ads
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and private equity firms to enlist TikTok’s ad experts to […] More
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Google Adds AI Features To Search, New Search Ads Controls
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google is rolling out some updates to Search, which will impact how ads are displayed, and how people are able to use generative AI in their discovery process. First off, Google’s announced a change to the way […] More
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Shorter Video Ads on Facebook Get More Replays via Looping
Hey, did you know that if you run shorter video ads on Facebook, that they’ll actually auto-play more times? It may not be a significant factor, but it’s something to consider either way. As Meta explains: “In most cases, video ads on Facebook that are 30 seconds or less loop for approximately 90 seconds. Looping […] More
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TikTok pushes AI ads that look just like real creators
Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […] More
