Meta is ramping up its investment in artificial intelligence by going after some of the most talked-about startups and people in the space. Reports say CEO Mark Zuckerberg has approached several AI companies for potential acquisitions, including Perplexity AI, Runway, Thinking Machines (co-founded by ex-OpenAI CTO Mira Murati), and Safe Superintelligence (SSI), started by former […] More
Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads. Which is going to be a tough ask for the fledgling app, but functionally, Bluesky does offer a comparative offering. It just doesn’t […] More
As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key trends poised to shape the industry. 1. Unexpected Brand Collaborations Brands are increasingly forming unconventional partnerships that captivate audiences and expand reach. Examples include CeraVe teaming up with Michael Cera and […] More
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams […] More
Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future? At its core, Reddit Community Intelligence […] More
Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience. As per Snap: “The India digital opportunity is massive, and Snapchat India is […] More
The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to […] More
Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […] More
One of the most significant (yet less flashy) considerations of the new wave of generative AI tools is the copyright implications of such, both in terms of usage (can you own the rights to an AI-generated work?) and generation (are AI projects stealing artists’ work?). And both, at least at present, fall into somewhat awkward […] More
Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, […] More
Threads continues to steadily separate from Instagram, and add more customization and control options, this time with an expansion of its “Hidden Words” settings, so that you can block unwanted discussion from your experience. As you can see in these example screens, Threads has now added another element to its Hidden Words option, with an […] More
Look, I don’t think this is going to be a major update for, well, anyone, but it’s another IG option to consider either way. Today, Instagram has announced that all users can now access background colors for their inbox Notes, while you can also add avatar emojis to your add-on notifications. As you can see […] More
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