Hey, did you know that if you run shorter video ads on Facebook, that they’ll actually auto-play more times? It may not be a significant factor, but it’s something to consider either way. As Meta explains: “In most cases, video ads on Facebook that are 30 seconds or less loop for approximately 90 seconds. Looping […] More
Oh yeah, TikTok is still being sold off in the U.S., and still needs to find a U.S.-based partner before September 17th, or it’ll be expelled from the U.S. Yes, despite President Trump claiming to have a deal in place, pending Chinese government approval, and despite Trump repeatedly extending the deadline for such a deal […] More
Yes, it’s only July, but it’s time to start mapping out your holiday marketing plan, in order to ensure that you’re making the most of your opportunities in the lead-up to the key shopping period. Because people are shopping earlier and earlier. Data shows that consumers are now seeking out holiday gifts and inspiration as […] More
It seems that reports of X’s demise could be premature, with the latest Reuters Institute Digital News Report showing that X is still a key source of news and information in many regions, despite the recent changes at the app. Reuters’ digital news consumption report is based on responses from close to 100,000 people across […] More
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Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free. Digital analytics is evolving very quickly, and server-side tracking is changing too. Businesses use multiple analytics platforms, and each has its own pixel, API, or gateway. Users can spend hours […] More
Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. Though Google’s Gemini app is now also […] More
Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of software that doesn’t use AI, machine learning or one of the other, often ill-defined variants like ‘deep’ or ‘cognitive AI’. A possible reason for so many instances of AI being applied […] More
YouTube’s announced the next stage of its thumbnail testing rollout, with more users now able to access the feature within the “Test and Compare” element in YouTube Studio, adding another means to optimize your YouTube content performance. And it’s also now adding video title testing into the mix. As explained by YouTube: “We’re starting to […] More
Yeah, I’m not sure that xAI’s latest Grok model is quite ready for mass adoption as yet, given the inherent bias that Elon and Co. are looking to embed into its workings. Late last month, xAI owner Elon Musk vowed to remove “political correctness” from Grok’s responses, after users noted that many of its references […] More
Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like […] More
Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options. Which is an audience that’s on the rise. As per Pinterest: “For the first time, Pinterest is unveiling a report that dives deep into […] More
Meta is ramping up its investment in artificial intelligence by going after some of the most talked-about startups and people in the space. Reports say CEO Mark Zuckerberg has approached several AI companies for potential acquisitions, including Perplexity AI, Runway, Thinking Machines (co-founded by ex-OpenAI CTO Mira Murati), and Safe Superintelligence (SSI), started by former […] More
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