Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models […] More
YouTube’s testing a new option that will enable creators to add collaborators to the video title display, in order to help showcase a broader range of creators across its clips. As explained by YouTube: “We’re starting to test a feature that allows creators to add collaborators to a video. Adding collaborators allows content to be […] More
UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of […] More
LinkedIn has done it again. Every quarter, LinkedIn’s parent company Microsoft posts its performance update, which outlines all of its various tech projects and elements, and how they’ve fared over the preceding three months. And every time, without fail, in literally every update on LinkedIn’s performance since 2018 (except one), in virtually every report since […] More
LinkedIn’s adding a new competitive element to its in-app gaming feature, with group leaderboards set to show how you rank on each game in comparison to your LinkedIn connections. As you can see in this example, LinkedIn is currently alerting games players about the coming leaderboard display, coming next month, which will add another, more […] More
X has added some new elements to its updated DM interface, which it’s calling “XChat,” including the ability to search your X DMs, an option to block DMs from a specific user, expanded push notifications, and more. X launched its refreshed chat last month, with end-to-end encryption as standard, and a newly refreshed DM back-end. […] More
![LinkedIn’s Latest Ad System Updates [Infographic]](https://lemonfire.com.br/wp-content/uploads/2025/07/1753777176_LinkedIns-Latest-Ad-System-Updates-Infographic.webp-364x205.webp)
If you’re a regular reader of Social Media Today, you’re likely across all of the latest updates and improvements within LinkedIn’s ad systems. But if you’re not reading every single post, you may have missed something, and that tweak could end up playing a big part in improving your LinkedIn marketing and outreach process. That’s […] More
Snapchat’s added a new safety feature, with “Home Safe” alerts, which will let your friends in the app know that you’ve arrived home safely whenever activated. As you can see in this example, Snap users will be able to activate “Home Safe” within their location settings, so you can switch it on whenever you feel […] More
With speculation floating around in Instagram circles as to the elements that can impact reach, IG chief Adam Mosseri has taken the time to address one specific rumor doing the rounds, in relation to the use of “link in bio” in your IG captions and content. Various IG creators have speculated that the Instagram algorithm […] More
Hey, did you know that if you run shorter video ads on Facebook, that they’ll actually auto-play more times? It may not be a significant factor, but it’s something to consider either way. As Meta explains: “In most cases, video ads on Facebook that are 30 seconds or less loop for approximately 90 seconds. Looping […] More
Oh yeah, TikTok is still being sold off in the U.S., and still needs to find a U.S.-based partner before September 17th, or it’ll be expelled from the U.S. Yes, despite President Trump claiming to have a deal in place, pending Chinese government approval, and despite Trump repeatedly extending the deadline for such a deal […] More
Yes, it’s only July, but it’s time to start mapping out your holiday marketing plan, in order to ensure that you’re making the most of your opportunities in the lead-up to the key shopping period. Because people are shopping earlier and earlier. Data shows that consumers are now seeking out holiday gifts and inspiration as […] More
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