A quick update for those using Meta’s Page Insights API, with Meta now set to merge more of its data into its “Views” metric. In November last year, Meta announced that Facebook would be switching to “Views” as its primary metric, in alignment with shifting user behaviors and how they’re reflected in its engagement data. […] More
Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way towards this, through its ever-improving AI targeting and bidding tools, as well as its generative […] More
WhatsApp’s adding some new collaboration features to help expand its potential usage, including group call scheduling, call link notifications and in-chat signals for contributors. First off, on call scheduling. Now, WhatsApp users can schedule calls, and invite people or groups to join in advance, by pressing the “+” button in the “Calls” tab. As you can […] More
As part of its continued attempts to reduce local reliance on foreign tech platforms, Russia has begun restricting calls on both WhatsApp and Telegram, in an effort, Russian authorities claim, to combat criminal activity. Russian leaders claim that people are engaging in illegal behaviors in these apps, which are outside of the scope of what […] More
YouTube has announced a new update for Community Posts, while it’s also adding new CTA options for in-stream promotions and the capacity to edit auto-dubbed clips. First off, on Community Posts. YouTube’s giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts. As […] More
My friends, welcome to the future… This is a screenshot of McDonald’s new “McDonaldland” VR experience, that will be made available within Meta’s Horizon Worlds platform this week. The McDonald’s VR world includes interactive mini-games, themed zones and an opportunity to interact with classic McDonald’s characters. There are also hidden collectibles and in-game wearables. There’s […] More
TikTok has launched a new program that aims to make it easier to facilitate in-app promotions for selected businesses. It works via a simplified affiliate program, where creators can tag a business and earn commissions from any direct referrals from that post. Called “TikTok Go,” the program is initially focused on hotel promotions, and enables […] More
Meta could soon get its wish, or at least its reward for pledging fealty to U.S. President Donald Trump, with the Trump Administration now looking to push back against increasingly complex EU regulations that it says are unfairly penalizing U.S. businesses. Specifically, the U.S. government is set to mount a stronger opposition to Europe’s Digital […] More
After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they’re up to at any given time. As you can see in these example screens, Saturn is primarily focused […] More
Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean […] More
Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in users and revenue, as it continues to refine its business offerings, and capitalize on its market opportunities. Though growth in key markets remains a challenge, with Snap continuing to lose users in the North American market, its […] More
Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models […] More
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