YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is […] More
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. TikTok could be about to make a big leap into generative AI content, with parent company ByteDance announcing its latest artificial intelligence video tool, called Seedance 2.0, which is producing some amazingly realistic results. Seedance 2.0, currently […] More
AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Of all of Elon Musk’s many changes to the platform formerly known as Twitter, Community Notes remains the most interesting, and the integration of AI-generated Community Notes adds another valuable element to a process that can significantly […] More
Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […] More
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. It seems like Elon Musk’s X social media project could be set for a reckoning, of sorts, with the most recent Grok nudification controversy potentially being the last straw for already wary regulators. Ever since taking over […] More
This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix. More
The jump in Zeta Global’s share price after its OpenAI partnership speaks of where AI-driven marketing technology is headed. Investors responded to Zeta pushing its platform beyond reporting and orchestration tools toward something closer to an operating layer for marketing decisions. At the centre of its shift is Athena, Zeta’s AI agent, which the company […] More
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Yeah, I don’t know about the timing of this one, considering the various ongoing investigations into Grok’s capacity to generate nude and/or sexualized images of people. But today, X has officially announced the launch of Grok Imagine […] More
In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat […] More
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […] More
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