Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. While the big AI projects are keen to show off their latest generative AI tools, which can create movie-like scenes and depictions based on text prompts, publishers and producers are less than enthused about unauthorized depictions of […] More
The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google is adding a Scenario Planner element to its Meridian marketing measurement toolbox, which will give external developers and marketers access to various estimation tools that can help them develop better approaches to campaign measurement. Meridian, Google’s […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has announced a new milestone for its Snapchat+ subscription offering, with more than 25 million people now signed up to the program, and Snap now generating over $1 billion per year from its non-advertising business. Which […] More
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Reddit has shared some new insights into effective marketing approaches in the app, as well as information on how brands are driving success with their Reddit promotions. Based on key engagement trends, as identified by Reddit’s advertising […] More
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of the new, combined xAI and SpaceX group. Following […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you jumped into the mini-drama trend on TikTok yet? Popularized in China, the mini-drama format essentially sees full-length productions split into tiny episodes, that people can then tune into on TikTok. The plots of these shows […] More
YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is […] More
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. TikTok could be about to make a big leap into generative AI content, with parent company ByteDance announcing its latest artificial intelligence video tool, called Seedance 2.0, which is producing some amazingly realistic results. Seedance 2.0, currently […] More
AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Of all of Elon Musk’s many changes to the platform formerly known as Twitter, Community Notes remains the most interesting, and the integration of AI-generated Community Notes adds another valuable element to a process that can significantly […] More
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