AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The […] More
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. YouTube announced a change to its payment overviews in YouTube Studio, which will make it easier for creators to keep tabs on their YouTube payouts and better manage their AdSense intake across channels. YouTube’s updated Payment Activity […] More
Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […] More
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. It seems inevitable that more regions will adopt teen social media bans as social platforms continue to get scrutinized for their impact and politicians look for answers to address respective constituent concerns. Right now, Meta, along with […] More
Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta announced a new series of legal actions against celeb-bait scams, with the hope that these measures will act as a significant disincentive to stop scammers from duping users with fake endorsements. Celeb-bait schemes use images of […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. The capacity to misuse X’s Grok artificial intelligence chatbot is once again under scrutiny, with new insights showing that the FBI has been investigating the use of Grok in an ongoing harassment case. According to a Feb. […] More
For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. While the big AI projects are keen to show off their latest generative AI tools, which can create movie-like scenes and depictions based on text prompts, publishers and producers are less than enthused about unauthorized depictions of […] More
The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google is adding a Scenario Planner element to its Meridian marketing measurement toolbox, which will give external developers and marketers access to various estimation tools that can help them develop better approaches to campaign measurement. Meridian, Google’s […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has announced a new milestone for its Snapchat+ subscription offering, with more than 25 million people now signed up to the program, and Snap now generating over $1 billion per year from its non-advertising business. Which […] More
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