Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. With recent studies showing that LinkedIn is now a leading information source for artificial intelligence chatbots, the platform is keen to capitalize on the potential of this insight amid rising interest in optimizing for AI chatbot mentions. […] More
Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta added some new scam prevention features to Facebook, WhatsApp and Messenger. The company also announced the results of its most recent large-scale scam detection operation, in collaboration with law enforcement groups, which led to the arrest […] More
Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Two new studies have identified LinkedIn as a top source for answers across various artificial intelligence chatbots, which points to the professional social network as a key source for AI tools, and brand mentions in AI responses. […] More
A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. X announced a new option that will enable users to listen to long-form articles posted to the app, powered by the voice of xAI’s Grok artificial intelligence chatbot. X’s long-form articles will now be displayed with a […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. With Meta committed to spending $600 billion on artificial intelligence-related infrastructure projects in the U.S. through 2028, the company has now also outlined how those initiatives will directly support regional economies in the U.S. Meta also committed […] More
AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The […] More
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. YouTube announced a change to its payment overviews in YouTube Studio, which will make it easier for creators to keep tabs on their YouTube payouts and better manage their AdSense intake across channels. YouTube’s updated Payment Activity […] More
Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […] More
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. It seems inevitable that more regions will adopt teen social media bans as social platforms continue to get scrutinized for their impact and politicians look for answers to address respective constituent concerns. Right now, Meta, along with […] More
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