Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options.

Which is an audience that’s on the rise.

As per Pinterest:

“For the first time, Pinterest is unveiling a report that dives deep into how men – especially Gen Z men, who are joining the platform in record numbers – are using Pinterest. Male users now represent more than one-third of our global audience. Our data paints a picture of a nuanced group of male users on Pinterest that largely rejects the toxicity you might find elsewhere online – and engages with content in positive, authentic ways that might surprise you.”

The report, which is based on Pinterest insights, highlights some of the key topics that are resonating with male Pinners, including fashion and fitness trends, tech products, home décor, and more.

Each trend includes a brief summary, and a breakdown of the key topics of focus among Pinterest users.

And there are some interesting trend notes, which point to types of men that are coming to Pinterest, and the expanded opportunities to pitch your products to this audience.

I mean, fashion and style is pretty much par for the course for Pinterest, but it is interesting to note the specific trends that are resonating with men in the app, and to consider how that relates to your own Pinterest marketing approach.

Because as Pinterest notes, more men are now using the app. Female users still dominate the platform’s audience, as has always been the case. But a third of all Pinners equates to around 190 million monthly active male users in the app.

That’s a big audience, who are coming to the platform with high shopping intent.

As such, taking note of these latest trends, and understanding how men are engaging with Pins, could play an important role in expanding your Pinterest marketing approach, and reaching a whole new audience of buy-ready consumers.

You can check out Pinterest’s full men’s trend report here.

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Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads.

Which is going to be a tough ask for the fledgling app, but functionally, Bluesky does offer a comparative offering. It just doesn’t have the same level of usage and engagement. At least not yet.

Bluesky’s latest updates relate to its notification settings, and how you can manage and personalize your experience.

The first new element is customizable activity notifications, so that you can choose which accounts you get notifications from.

As you can see in this image, you can now select the bell icon to ensure you’re notified whenever an account posts an update. Just like on X.

You can also now choose who you get notifications about (everyone, people you follow, or no one), while you can also now get notified about re-posts of your re-posts, likes of your re-posts and activity from other profiles.

The updates will give you more ways to manage your Bluesky experience, and ensure you’re across all of the updates that are relevant to you. Which is mostly just bringing the app into line with X, as noted, and it remains to be seen whether Bluesky will be able to add any significantly differentiating elements to make it a truly valuable and viable Twitter alternative.

Because the key selling point for Bluesky, in decentralization, giving users more control, over their experience, isn’t really hitting the mark with most users.

Of course, people are always complaining about how “the algorithm” is dictating their experience, and how they want more control over what they see in each app. But in reality, they really don’t, because all of that extra control takes more time, more manual effort, and more work to set up and maintain.

And in an age where we’re increasingly becoming reliant on algorithms learning our preferences, and showing us what we’ll like, without us even having to like anything, or follow anyone, that additional management runs counter to what the next generation of users is accustomed to. 

People like the idea of privacy, the concept of control, they like that these things make them feel like they have the power to manage their experience. But in reality, convenience will always win out.

That’s why Mastodon has failed to catch on, because you have to manually select servers and systems, while Threads has thrived because all you need to do is tap a link from IG to create an account. That’s why nobody updated their Facebook settings even after Facebook was found to be onselling their data many years back.

Conceptually, people love the idea of decentralized social, but in reality, they like convenience. That, and going wherever the crowd is gathering, and Bluesky, at least right now, isn’t it.  

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Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users.

That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience.

As per Snap:

“The India digital opportunity is massive, and Snapchat India is strategically poised to capitalise on this growing opportunity by bringing culturally relevant experiences to Indian audiences through local content initiatives, partnerships, and maintaining a dedicated focus on regional creators through Spotlight and Stories.”

In terms of audience specifics, Snapchat says that 90% of its Indian audience is aged between 13 and 34, while on usage, 80% of its Indian users engage with its AR elements daily. India is also Snap’s second-largest AR developer market.

The app has been steadily growing in the Indian market for some time, really since the launch of its updated Android app back in 2019, which had been a point of controversy, in that Snap, for a long time, did not make Android connectivity a priority.

Indeed, back in 2017, a former Snap employee claimed that Snap CEO Evan Spiegel had specifically noted that he didn’t care about expansion in India, allegedly explaining that: “This app is only for rich people. I don’t want to expand into poor countries like India and Spain.”

Spiegel has denied ever making such a statement, but the essence of Spiegel’s reported stance was present in the company’s approach, with Snap refusing to make it easy for people on lower-quality devices, or with limited data plans, to use its app.

But its revised Android focus made expansion in India possible, and as noted, it’s now become the single biggest market for the app.

Which bodes well for future opportunities, though looking at Snap’s relative revenue intake, it is worth noting that the U.S. remains its top revenue market, by a long way.

Snap has some work to do on that front, and it has acknowledged the need to maximize its business opportunities, in order to boost its potential.

As such, while India is now a key market, it will take time to develop as a key revenue driver. That’s the only relative downside to an expanded presence in the region, that Snap still needs to rely on the U.S. and Europe to make it money, despite its usage expansion in other areas.

But more users is clearly a good thing, and Snap is growing as a key connector in the Indian region.

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