It’s almost the prime time to shop summer sales.

Amazon announced that its next highly-anticipated Prime Day will run from July 8 to 11 this year — officially making it the longest one ever.

While previous Prime Days have only spanned two days, this four-day bargain bonanza will give shoppers even more time to score unbeatable deals.

Read on for everything you need to know to bag all the best finds — including select early sales.

What is Prime Day?

Think Black Friday-level deals. The mega-retailer’s annual bargain bonanza brings massive markdowns for Prime members. (If you’re not signed up, there’s still time to get a 30-day free trial and shop the event.)

What stores offer competing Prime Day sales?

Nordstrom is offering its biggest deals of the year the same week, as its famous anniversary sale kicks off on July 12. In the past, retailers like Target, Walmart and Kohl’s have also gotten in on the summer savings. 

What should I buy on Prime Day?

While it’s unclear which exact products will be discounted this time around, in previous years we’ve spotted savings on some of Hollywood’s favorite brands — from big ticket tech items to splurge-worthy beauty buys.

Best Early Deals

While we still have some time before the official deals kick off, Amazon’s sale section already includes plenty of great markdowns on celebrity favorites.

Apple AirPods Pro 2

Listening up for deals on Apple headphones? The brand’s classic AirPods are over 30% off already.

JW Pei Lucia Classic Top Handbag

Bethenny Frankel reviewed multiple JW Pei bags on social media, including this one she called “an insane bag find that’s giving Birkin.”

Beats Studio Pro

Oprah called these headphones “the best of the best” on her 2023 “Favorite Things” list, while Kim Kardashian even partnered with the label on her own line of all-neutral headphones. Right now, it’s the prime time to pick them up for under $200 on Amazon.

Grace & Stella Energizing Eye Masks

These gel patches made our roundup of the best eye masks out there, thanks to stars like Lala Kent, Paige DeSorbo and Kyle Richards name-dropping them on Amazon livestreams.

Richards called them “a really cute gift,” while Paige DeSorbo raved, “I love an under-eye patch.”

L’Oréal Paris True Match Lumi Glotion

What do the Met Gala, the Cannes Film Festival and Martha Stewart’s “Sports Illustrated Swimsuit” cover have in common (other than massive star power, that is)? This drugstore beauty buy has been a part of all three.

Stewart’s makeup artist, Daisy Toye, once even told People she uses it on the icon “every day.” (“It’s how she gets that dewy look, like she just got a facial,” she explained.)

Shinelab Knot Link Earrings

Madison LeCroy featured these luxe-looking earrings in an Amazon livestream earlier this year, saying, “I feel like it kind of just elevates any look that you’re wearing.”

Tnnzeet High-Waisted Leggings

“They feel like a pajama pant but just tighter around your leg, so that’s why I like these specifically,” Paige DeSorbo raved of this “really good” style staple on Amazon Live last week.

L’Oréal Paris Voluminous Noir Balm Volumizing Mascara

Kyle Richards once said on Amazon Live that this is the only mascara she uses — and now’s a great time to stock up.

“Everyone who knows me knows that I only use this mascara,” she said, before raving, “It really is just a miracle, this stuff, and what I love about this mascara is I can add to it … throughout the day and it doesn’t get clumpy or anything.”

Bliss Block Star Sheer Tinted Daily Sunscreen

Kathy Hilton has name-dropped this tinted sunscreen in multiple Page Six Style interviews over the years — not to mention, it’s got over 2,000 largely glowing customer reviews.

Bio-Oil Skincare Oil

Bethenny Frankel included this drugstore staple in her famous TikTok testing, saying it’s “reasonable [price- wise] and it has a subtle fragrance.”

“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she added in a video last year. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price- wise] and it has a subtle fragrance.”

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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