TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and private equity firms to enlist TikTok’s ad experts to assist their portfolio brands in maximizing their brand presence in the app.

So, essentially, investor firms will now be able to make TikTok a key focus for their brands, with specific incentives and benefits built into the Foundry program.

As explained by TikTok:

“The TikTok Foundry is an exclusive full-service accelerator program for investors. Built to unlock scale, spark creativity, and accelerate growth, it gives your portfolio companies a head start on the platform where the next big thing breaks first.”

And the program offers a range of benefits for participating firms, including:

• Performance Ad Incentives – Up to $15K in matched media to drive early campaign momentum and measurable ROI.
• Hands-On Strategic and Creative Support – Dedicated onboarding, 1:1 consultations, and custom playbooks from TikTok Ad Experts designed to accelerate success.
• Early Access to New Features – Beta tools and product updates before public release.
• Educational & Creative Resources – Training sessions, webinars, partner hubs, and creative toolkits tailored to growth-stage brands.
• Exclusive Exposure & Community – Invitations to TikTok events and potential co-marketing opportunities.

That could see a lot more brands building TikTok into their growth strategies, and tapping into the potential reach of the app to help grow their brands, and build their value for their funding partners.

As such, it could be a good initiative for TikTok, helping to drive more adoption of its ad tools, and showcase the benefits of such to a wider range of businesses. It’s a more specialized ad offering, routed through a third-party funding source, but it could end up seeing a lot more brands looking to utilize TikTok to boost their presence.

You can learn more about TikTok’s Foundry program here.

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YouTube has announced a new update for Community Posts, while it’s also adding new CTA options for in-stream promotions and the capacity to edit auto-dubbed clips.

First off, on Community Posts. YouTube’s giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts.

As per YouTube:

“Until now, creators could only upload five images per post on their channel. Now, creators will be able to upload up to 10 images per post.”

So a pretty straightforward change, more images for your posts, which could facilitate more context, more engagement opportunities, etc.

YouTube says that this option is being launched across all surfaces this week.

YouTube is also making it easier to update clips in which you’ve applied auto-dubbing, with the system now able to re-process edited clips to ensure the dubbing is accurate.

“Creators will soon be able to use Studio Editor for videos that have automatic dubbing enabled. After changes are saved, the autodub tracks will be recreated to match the edits.”

So you’ll have more capacity to manage and maintain your videos that you’ve used auto-dubbing on, with YouTube now able to review those changes and keep your content accessible in other languages.

YouTube is gradually rolling out auto-dubbing to more users, with all verified creators now able to access the option.

YouTube also notes that editing videos with manually uploaded multi-language captions is coming later this year.

Finally, YouTube is also rolling out a new update for YouTube Promote, which will give creators more call-to-action (CTA) options for their promotions.

As you can see in this example, YouTube will now provide more CTA button options to choose from when setting up your Promote campaigns.  

“When a campaign is created with a goal of more website visits, creators can now identify a more granular desired outcome such as ‘Book Now,’ ‘Get Quote,’ ‘Contact Us,’ etc. This is currently available only on desktop.”

Creators can use Promote campaigns to boost their Shorts and/or videos directly from YouTube or YouTube Studio, without needing to go to Google Ads. Creators can also use Promote to get more channel subscribers, increase video views and more.

Some handy updates, without being game-changing, that provide more capacity to manage and maintain your YouTube content.

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