Yes, it’s only July, but it’s time to start mapping out your holiday marketing plan, in order to ensure that you’re making the most of your opportunities in the lead-up to the key shopping period.

Because people are shopping earlier and earlier. Data shows that consumers are now seeking out holiday gifts and inspiration as early as August, and as such, you really need to be at least planting your seeds now if you want to capitalize on interest.

This may help. Pinterest has published a new Holiday Marketing guide, which includes a range of pointers and platform-specific tips to help you maximize your Pin strategy.

And with Pinterest now up to 570 million users, who come to the platform with high shopping intent, it’s definitely worth exploring the potential of Pins for your efforts.

Pinterest’s holiday guide includes a range of platform usage insights:

As well as holiday-specific trend data:

So, as you can see, activity ramps up from July, which could be an element to consider in your outreach.

The planning element of the guide includes three key elements:

• Prep – Which includes catalog upload, activating Pin tracking and mapping out measurement tools.
• Test – Which relates to trying out Pinterest’s evolving ad formats, including its AI-powered campaigns.
• Optimize – Which looks at expanded promotional options and how you can continue to reach buyers after the Christmas rush.

Each of these segments includes links to more in-depth explainers and guides, while there are also case studies to further outline potential Pin strategies.

There’s also a link to a holiday season webinar video, which Pinterest recently uploaded, which provides more insight from the Pinterest marketing team.

There’s a lot to take in, and if you are thinking about using Pinterest in your marketing strategy, it’s worth checking out the info, and getting across all aspects.

Because as with all of these types of overviews, while a lot of it you likely already know, there are always a few little details that you didn’t.

Worth considering either way. You can check out Pinterest’s Holiday Marketing guide here.

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Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options.

Which is an audience that’s on the rise.

As per Pinterest:

“For the first time, Pinterest is unveiling a report that dives deep into how men – especially Gen Z men, who are joining the platform in record numbers – are using Pinterest. Male users now represent more than one-third of our global audience. Our data paints a picture of a nuanced group of male users on Pinterest that largely rejects the toxicity you might find elsewhere online – and engages with content in positive, authentic ways that might surprise you.”

The report, which is based on Pinterest insights, highlights some of the key topics that are resonating with male Pinners, including fashion and fitness trends, tech products, home décor, and more.

Each trend includes a brief summary, and a breakdown of the key topics of focus among Pinterest users.

And there are some interesting trend notes, which point to types of men that are coming to Pinterest, and the expanded opportunities to pitch your products to this audience.

I mean, fashion and style is pretty much par for the course for Pinterest, but it is interesting to note the specific trends that are resonating with men in the app, and to consider how that relates to your own Pinterest marketing approach.

Because as Pinterest notes, more men are now using the app. Female users still dominate the platform’s audience, as has always been the case. But a third of all Pinners equates to around 190 million monthly active male users in the app.

That’s a big audience, who are coming to the platform with high shopping intent.

As such, taking note of these latest trends, and understanding how men are engaging with Pins, could play an important role in expanding your Pinterest marketing approach, and reaching a whole new audience of buy-ready consumers.

You can check out Pinterest’s full men’s trend report here.

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