LinkedIn has shared some new insights into how SMBs can maximize their success in the app, by building a credible, trusted presence, through regular posting and engaging, which will expand your network, and drive more opportunities.

LinkedIn’s SMB guide covers the basics of building an effective LinkedIn presence, including:

• Sharing industry insights and expertise to establish thought leadership and trust
• Showcasing relevant products and insights with video posts
• Developing an employee advocacy plan in order to grow your LinkedIn company page
• Advertising on LinkedIn to reach relevant decision makers.

Some good tips, and with video posts being shared 20x more than any other content type, that’s a major point for your content strategy.

These notes could set you on the right path in 2026.

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