In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat […] More
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) […] More
You know those midnight memes about “million-dollar coins” and fast cash flipping? For a lot of Gen Z, the joke isn’t that distant from reality. By the time someone born in the late 1990s hits their early twenties, they’ve already learned to trust phone taps, social feed hype, and app notifications over paper certificates and […] More
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually […] More
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Meta is banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from […] More
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. While calls for increased social media restrictions for teens are rising, with many nations now looking to follow Australia’s lead in enacting higher age limits, two new studies (highlighted by TechDirt) have added more fuel to the […] More
AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […] More
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s […] More
Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As […] More
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. YouTube is tweaking the design of its video management options for creators, while it’s also looking to simplify the upload flow, in order to reduce confusion, especially when posting Shorts clips. First off, on video management, YouTube […] More
Enter your account data and we will send you a link to reset your password.
To use social login you have to agree with the storage and handling of your data by this website.
AcceptHere you'll find all collections you've created before.