Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […] More
One of the most significant (yet less flashy) considerations of the new wave of generative AI tools is the copyright implications of such, both in terms of usage (can you own the rights to an AI-generated work?) and generation (are AI projects stealing artists’ work?). And both, at least at present, fall into somewhat awkward […] More
Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, […] More
Threads continues to steadily separate from Instagram, and add more customization and control options, this time with an expansion of its “Hidden Words” settings, so that you can block unwanted discussion from your experience. As you can see in these example screens, Threads has now added another element to its Hidden Words option, with an […] More
Look, I don’t think this is going to be a major update for, well, anyone, but it’s another IG option to consider either way. Today, Instagram has announced that all users can now access background colors for their inbox Notes, while you can also add avatar emojis to your add-on notifications. As you can see […] More
1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs […] More
![How Social Platforms Measure Video Views [Infographic]](https://lemonfire.com.br/wp-content/uploads/2025/06/1750880580_How-Social-Platforms-Measure-Video-Views-Infographic.webp-364x205.webp)
Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook video views (non-Reels) at 3 seconds of view time, meaning that the video needed to be on-screen […] More
While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and […] More
The saga continues… As expected, U.S. President Donald Trump has once again signed an executive order that will give TikTok a further 90 days to find a U.S.-based partner, in order to comply with a law which states that all entities owned by TikTok parent ByteDance are effectively banned in the nation. As per the […] More
Yeah, I’m still convinced that Meta’s ever going to go all-in on fediverse sharing, and its support of decentralized social media via a network of independent servers. But it is pushing forward with its fediverse experiments in Threads, with the platform today getting a couple of new features for fediverse-connected users. To recap, at launch, […] More
Launching a new webpage is exciting! It’s a chance to share your ideas with the world and potentially reach a massive audience. But before you hit publish, there’s some crucial groundwork to lay. This checklist equips you with 15 SEO must-haves, the essentials to ensure your webpage gets noticed by search engines and potential visitors More
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YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced an updated display for product listings within Shorts clips, with product stickers to be displayed […] More
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