Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of software that doesn’t use AI, machine learning or one of the other, often ill-defined variants like ‘deep’ or ‘cognitive AI’. A possible reason for so many instances of AI being applied […] More
YouTube’s announced the next stage of its thumbnail testing rollout, with more users now able to access the feature within the “Test and Compare” element in YouTube Studio, adding another means to optimize your YouTube content performance. And it’s also now adding video title testing into the mix. As explained by YouTube: “We’re starting to […] More
Yeah, I’m not sure that xAI’s latest Grok model is quite ready for mass adoption as yet, given the inherent bias that Elon and Co. are looking to embed into its workings. Late last month, xAI owner Elon Musk vowed to remove “political correctness” from Grok’s responses, after users noted that many of its references […] More
Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like […] More
Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options. Which is an audience that’s on the rise. As per Pinterest: “For the first time, Pinterest is unveiling a report that dives deep into […] More
Meta is ramping up its investment in artificial intelligence by going after some of the most talked-about startups and people in the space. Reports say CEO Mark Zuckerberg has approached several AI companies for potential acquisitions, including Perplexity AI, Runway, Thinking Machines (co-founded by ex-OpenAI CTO Mira Murati), and Safe Superintelligence (SSI), started by former […] More
Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads. Which is going to be a tough ask for the fledgling app, but functionally, Bluesky does offer a comparative offering. It just doesn’t […] More
As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key trends poised to shape the industry. 1. Unexpected Brand Collaborations Brands are increasingly forming unconventional partnerships that captivate audiences and expand reach. Examples include CeraVe teaming up with Michael Cera and […] More
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams […] More
Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future? At its core, Reddit Community Intelligence […] More
Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience. As per Snap: “The India digital opportunity is massive, and Snapchat India is […] More
The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to […] More
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