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  • LinkedIn Reports ‘Record Levels’ of Engagement, Looks To Address Artificial Interactions
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    LinkedIn Reports ‘Record Levels’ of Engagement, Looks To Address Artificial Interactions

    LinkedIn has done it again. Every quarter, LinkedIn’s parent company Microsoft posts its performance update, which outlines all of its various tech projects and elements, and how they’ve fared over the preceding three months. And every time, without fail, in literally every update on LinkedIn’s performance since 2018 (except one), in virtually every report since […] More

  • LinkedIn Adds Connection-Based Leaderboards for In-App Games
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    LinkedIn Adds Connection-Based Leaderboards for In-App Games

    LinkedIn’s adding a new competitive element to its in-app gaming feature, with group leaderboards set to show how you rank on each game in comparison to your LinkedIn connections. As you can see in this example, LinkedIn is currently alerting games players about the coming leaderboard display, coming next month, which will add another, more […] More

  • X Adds More Functionality to Its Updated DM System
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    X Adds More Functionality to Its Updated DM System

    X has added some new elements to its updated DM interface, which it’s calling “XChat,” including the ability to search your X DMs, an option to block DMs from a specific user, expanded push notifications, and more. X launched its refreshed chat last month, with end-to-end encryption as standard, and a newly refreshed DM back-end. […] More

  • LinkedIn’s Latest Ad System Updates [Infographic]
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    LinkedIn’s Latest Ad System Updates [Infographic]

    If you’re a regular reader of Social Media Today, you’re likely across all of the latest updates and improvements within LinkedIn’s ad systems. But if you’re not reading every single post, you may have missed something, and that tweak could end up playing a big part in improving your LinkedIn marketing and outreach process. That’s […] More

  • Snapchat Adds Home Safe Alerts
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    Snapchat Adds Home Safe Alerts

    Snapchat’s added a new safety feature, with “Home Safe” alerts, which will let your friends in the app know that you’ve arrived home safely whenever activated. As you can see in this example, Snap users will be able to activate “Home Safe” within their location settings, so you can switch it on whenever you feel […] More

  • Shorter Video Ads on Facebook Get More Replays via Looping

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    Shorter Video Ads on Facebook Get More Replays via Looping

    Hey, did you know that if you run shorter video ads on Facebook, that they’ll actually auto-play more times? It may not be a significant factor, but it’s something to consider either way. As Meta explains: “In most cases, video ads on Facebook that are 30 seconds or less loop for approximately 90 seconds. Looping […] More

  • TikTok US Sale Faces More Challenges With 59 Days Remaining
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    TikTok US Sale Faces More Challenges With 59 Days Remaining

    Oh yeah, TikTok is still being sold off in the U.S., and still needs to find a U.S.-based partner before September 17th, or it’ll be expelled from the U.S. Yes, despite President Trump claiming to have a deal in place, pending Chinese government approval, and despite Trump repeatedly extending the deadline for such a deal […] More

  • Pinterest Publishes 2025 Holiday Planning Guide

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    Pinterest Publishes 2025 Holiday Planning Guide

    Yes, it’s only July, but it’s time to start mapping out your holiday marketing plan, in order to ensure that you’re making the most of your opportunities in the lead-up to the key shopping period. Because people are shopping earlier and earlier. Data shows that consumers are now seeking out holiday gifts and inspiration as […] More

  • Report Finds X Remains a Key News Source for Many
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    Report Finds X Remains a Key News Source for Many

    It seems that reports of X’s demise could be premature, with the latest Reuters Institute Digital News Report showing that X is still a key source of news and information in many regions, despite the recent changes at the app. Reuters’ digital news consumption report is based on responses from close to 100,000 people across […] More

  • Stape launches website tracking checker
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    Stape launches website tracking checker

    Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free. Digital analytics is evolving very quickly, and server-side tracking is changing too. Businesses use multiple analytics platforms, and each has its own pixel, API, or gateway. Users can spend hours […] More

  • Threads Continues To See Strong Download Momentum
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    Threads Continues To See Strong Download Momentum

    Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. Though Google’s Gemini app is now also […] More

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