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  • WhatsApp Adds New Group Call Options
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    WhatsApp Adds New Group Call Options

    WhatsApp’s adding some new collaboration features to help expand its potential usage, including group call scheduling, call link notifications and in-chat signals for contributors. First off, on call scheduling. Now, WhatsApp users can schedule calls, and invite people or groups to join in advance, by pressing the “+” button in the “Calls” tab. As you can […] More

  • Russia Restricts WhatsApp and Telegram Usage

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    Russia Restricts WhatsApp and Telegram Usage

    As part of its continued attempts to reduce local reliance on foreign tech platforms, Russia has begun restricting calls on both WhatsApp and Telegram, in an effort, Russian authorities claim, to combat criminal activity. Russian leaders claim that people are engaging in illegal behaviors in these apps, which are outside of the scope of what […] More

  • YouTube Adds CTA Promote Options, Allows More Images in Community Posts
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    YouTube Adds CTA Promote Options, Allows More Images in Community Posts

    YouTube has announced a new update for Community Posts, while it’s also adding new CTA options for in-stream promotions and the capacity to edit auto-dubbed clips. First off, on Community Posts. YouTube’s giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts. As […] More

  • McDonald’s Launches VR Experience in Meta’s Horizon Worlds

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    McDonald’s Launches VR Experience in Meta’s Horizon Worlds

    My friends, welcome to the future… This is a screenshot of McDonald’s new “McDonaldland” VR experience, that will be made available within Meta’s Horizon Worlds platform this week. The McDonald’s VR world includes interactive mini-games, themed zones and an opportunity to interact with classic McDonald’s characters. There are also hidden collectibles and in-game wearables. There’s […] More

  • TikTok Launches Simplified Affiliate Program for Hotel Promotions
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    TikTok Launches Simplified Affiliate Program for Hotel Promotions

    TikTok has launched a new program that aims to make it easier to facilitate in-app promotions for selected businesses. It works via a simplified affiliate program, where creators can tag a business and earn commissions from any direct referrals from that post. Called “TikTok Go,” the program is initially focused on hotel promotions, and enables […] More

  • US Officials Set To Oppose EU Digital Services Regulations
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    US Officials Set To Oppose EU Digital Services Regulations

    Meta could soon get its wish, or at least its reward for pledging fealty to U.S. President Donald Trump, with the Trump Administration now looking to push back against increasingly complex EU regulations that it says are unfairly penalizing U.S. businesses. Specifically, the U.S. government is set to mount a stronger opposition to Europe’s Digital […] More

  • Digital marketing methods change as Search declines, AI on the up
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    Digital marketing methods change as Search declines, AI on the up

    Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean […] More

  • Snapchat Faces Major Challenges Based on Its Q2 Performance Numbers
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    Snapchat Faces Major Challenges Based on Its Q2 Performance Numbers

    Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in users and revenue, as it continues to refine its business offerings, and capitalize on its market opportunities. Though growth in key markets remains a challenge, with Snap continuing to lose users in the North American market, its […] More

  • Meta Outlines Performance Improvements Based on Its Evolving AI Systems
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    Meta Outlines Performance Improvements Based on Its Evolving AI Systems

    Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models […] More

  • YouTube Experiments With New Display of Collaborators on Clips
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    YouTube Experiments With New Display of Collaborators on Clips

    YouTube’s testing a new option that will enable creators to add collaborators to the video title display, in order to help showcase a broader range of creators across its clips. As explained by YouTube: “We’re starting to test a feature that allows creators to add collaborators to a video. Adding collaborators allows content to be […] More

  • TikTok Adds New Website Visitor Retargeting Options
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    TikTok Adds New Website Visitor Retargeting Options

    UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of […] More

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