X is adding another way to view expanded interaction with X posts, with a new “View quotes” quick link within the lower function bar options on updates. As you can see in this example, some X users are now seeing a new “View quotes” in the expanded post view in the app. That’ll give you […] More
Digital media platforms seem convinced that we all need ways to make ourselves sound smarter or more interesting than we are, which appears to be one of the more frequent suggested uses of AI, based on the tools they’re making available in their apps. The latest variation of this comes from WhatsApp, which now has […] More
In recent months, millions of people around the world have seen something new at the top of their Google search results – AI-generated summaries. The brief answers, called AI Overviews, appear automatically in response to many searches, giving users a quick summary pulled from various online sources. While it’s possible to hide these summaries, most […] More
Meta has announced a technical update to its Marketing API, which is designed to enable expansion of its Advantage+ promotions via third-party inputs. With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta is now moving to align its Marketing API around more effective Advantage+ use, by making […] More
As Meta looks to build out its new AI superintelligence project, which is focused on the development of artificial general intelligence (AGI), it’s also committed to expanding all of its AI tools with the best possible talent and approach. Along this line, Meta has announced a new partnership with Midjourney, which will see Meta’s AI […] More
Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing now being put into effect. Previously, Meta explained that […] More
Checking in on the TikTok-U.S. saga, with over 200 days passed since the official, Senate-approved TikTok sell-off bill went into effect. And things are not looking great, with the Chinese government reiterating that it has no intention of selling TikTok’s algorithmic black box as part of any U.S. partnership deal. Via the state-media publication China […] More
Digital marketing plays a pivotal role in the success of fashion and apparel e-commerce brands, presenting unique challenges and opportunities within the fashion industry. In this article, we delve into tailored strategies for fashion e-commerce that can bolster your growth and elevate your online presence. More
YouTube is rolling out a new Effect Maker option, that’ll enable creators to build their own effects for Shorts clips, while it’s also adding some additional comment controls, and improved tagging for brand collaborations. First off, YouTube is giving more creators access to its new “Effects Maker” option, which enables creators to create, publish, and […] More
A quick update for those using Meta’s Page Insights API, with Meta now set to merge more of its data into its “Views” metric. In November last year, Meta announced that Facebook would be switching to “Views” as its primary metric, in alignment with shifting user behaviors and how they’re reflected in its engagement data. […] More
Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way towards this, through its ever-improving AI targeting and bidding tools, as well as its generative […] More
WhatsApp’s adding some new collaboration features to help expand its potential usage, including group call scheduling, call link notifications and in-chat signals for contributors. First off, on call scheduling. Now, WhatsApp users can schedule calls, and invite people or groups to join in advance, by pressing the “+” button in the “Calls” tab. As you can […] More
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