OpenAI has published a new overview of how people are using ChatGPT, and how usage of its conversational AI tool is evolving over time, which provides some interesting insight into what people are looking to use the tool for, and how that relates to broader trends. The study is based on an analysis of 1.5 million […] More
Threads is working on a new “Communities” feature, which looks a lot like X’s communities, and could be another way to gather users around topics and discussions of interest. As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Threads is developing topic-based discussion groups, which will help users find like-minded […] More
Pinterest has shared some new insight into rising search trends, which could help to guide Pin marketing approaches heading into summer in the southern hemisphere. Pinterest has already provided a range of insights into rising trends and topics of interest for your planning, but this new guide looks more specifically at summer-themed activity, and what […] More
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. As you can see in this example, with where-to-buy links, Pinterest users will now be able to tap […] More
Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new […] More
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Looking to get started with your own TikTok Shop, and selling your products direct in the app? Depending on how you feel about its potential impending ban in the U.S., it could be worth considering. TikTok shopping has now expanded into more than 750 product categories, while overall sales in the U.S. have increased 120% […] More
Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s “Imagine Yourself” AI option, or YouTube’s “Dream Screen,” or TikTok’s “AI Self” process, or even […] More
Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in its evolving AI tools to target your ads for you. As per Meta: “Forget second-guessing […] More
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to […] More
This may or may not be worthy of note, depending on how it’s actually applied in practice, but… This week, Instagram has outlined a revised approach to in-app notifications, which will demote updates from the same person or profile if the system feels like its sending repetitive updates from those users. As outlined on the […] More
LinkedIn saw a 14% rise in EU users in the first half of 2025, while it’s also seen steady increases in user reports of misinformation and hate speech, as more people come to engage on the platform. That’s according to LinkedIn’s latest EU DSA disclosure report, which outlines all of its moderation and enforcement efforts, […] More
Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live testing a new text editor, which provides an easy way to expand your post into […] More
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